The sale of Complete Wellbeing’s print version has been steadily rising over the past six months, thanks to Amol Joshi, our circulation sales head, who joined us in May 2008. Ever since he took over, the availability of Complete Wellbeing has improved dramatically.

First, it was his decision to switch from India Book House [IBH] to Living Media [India Today Group] for retail distribution of the magazine. This step alone improved the our sales immediately. Some unique ideas to get vendors interested in picking copies worked in our favour.

The next initiative was to start a Poster Display Scheme [PDS as it is more commonly known in the magazine retail jargon].

Amol has some more fantastic ideas up his sleeve, which you will see revealed in the next few weeks. As we begin preparations to print the anniversary issue of Complete Wellbeing, I expect to see our retail as well as subscription base leaping manifold.

I am happy to witness this amazing growth of reach [and therefore influence] of Complete Wellbeing.